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Abstract:
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This paper presents a systematic method for classifying research on international channels of distribution. it is used to examine 79 articles published during an 18-year period (1988-2005). Based on content analysis, each article is classified by its primary research framework. Two frameworks are identified: (1) structural - based on the economic and organizational aspects of international channels of distribution; and (2) behavioral - based on the exchange relationship between channel members from different national environments. This simple organizing system offers a comprehensive way to analyze scholarship that has emerged in the field. For managers, it can bring the theoretical and practical developments together in an understandable fashion as they seek to interpret and apply research findings. For scholars, it may bring focus to an increasingly complex area of international business and guide future research efforts. |
