The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis

The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis

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Title: The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis
Author: Gupta, Kunal; Dubé, Laurette
Date: 2000
URI: http://hdl.handle.net/10393/19199

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