The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis
| Title: | The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis |
| Author: | Gupta, Kunal; Dubé, Laurette |
| Date: | 2000 |
| URI: | http://hdl.handle.net/10393/19199 |
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