The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis

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Title: The double jeopardy of low market share brands for loyal and switching consumers: a structural analysis
Authors: Gupta, Kunal
Dubé, Laurette
Date: 2000
URL: http://hdl.handle.net/10393/19199
CollectionTelfer - Documents de travail // Telfer - Working Papers
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